Phnom Penh, May 29 2025,
TrueMoney Cambodia and Smart Axiata have entered a strategic partnership through Memorandum of Understanding (MoU), reinforcing their shared commitment to improving access to telecommunications and financial services across Cambodia. Described as a step toward “The Digital Crossroad” this collaboration will integrate both companies’ core services and distribution networks, delivering enhanced digital solutions and financial inclusion for Cambodian communities.
Smart Axiata, Cambodia’s telco and integrated ICT solutions provider, and TrueMoney Cambodia, a prominent player in the nation’s digital payment ecosystem and a premier international fintech brand under Ascend Money, have forged a strategic partnership through a Memorandum of Understanding (MoU) that aims to make vital telco and fintech services even more accessible for consumers across the country.
This landmark alliance marks more than just a bold stride in Cambodia’s digital journey—it ignites a new era where telecommunications and fintech fuse to transform everyday life. The collaboration, described by both parties as a move toward “The Digital Crossroads”, represents a defining moment where seamless connectivity meets financial empowerment. Together, Smart Axiata and TrueMoney Cambodia are set to revolutionize how Cambodians live, pay, connect, and prosper in the digital age.
The partnership aims at integrating core business services and distribution networks across both companies’ respective ecosystems and will enable a seamless connection between telecommunications and financial services, empowering Cambodians with greater access to digital tools and services that enhance their daily lives.
Under the terms of the MoU, Smart Axiata and TrueMoney Cambodia will work jointly to:
• Integrate service offerings to deliver converged telecom and fintech experiences for customers.
• Leverage retail and digital distribution networks to increase accessibility in underserved areas.
• Explore innovative digital solutions that meet the evolving needs of Cambodia’s mobile-first population.
• Support the national agenda for financial and digital inclusion through joint awareness and educational campaigns.
“This partnership represents a shared vision between Smart Axiata and TrueMoney to drive inclusive digital growth,” said Ziad Shatara, CEO of Smart Axiata. “By combining the strengths of our telecom infrastructure with TrueMoney’s leading fintech solutions, we are uniquely positioned to create meaningful value for Cambodian consumers and communities.”
Mrs. Frandara Khuon, CEO of TrueMoney Cambodia & Myanmar Cluster, added: “At TrueMoney, we believe in democratizing access to financial services. Collaborating with Smart Axiata allows us to reach more Cambodians with simple, secure, and smart digital services—fostering a more connected and financially empowered society.”
Powering Inclusive Growth
The Smart and TrueMoney partnership exemplifies how telcos and fintechs can collaborate to reduce complexity, lower distribution costs, and serve communities with solutions that are relevant and localized.
From small vendors in rural villages to digital-first urban youth, the integrated service network will cater to a broad and diverse customer base.
Both companies reaffirmed that this is only the beginning. Future developments are expected to deepen collaboration across digital payments and customer experience innovation, ensuring that Cambodia’s journey toward a digitally connected society continues with strong momentum.
As the Kingdom embraces digital transformation, Smart Axiata and TrueMoney Cambodia’s partnership stands as a model of how strategic collaboration can have widespread economic and social impact.
This partnership will roll out in phases, with further announcements expected in the coming months detailing product integrations and co-branded initiatives.
