Position Overview:
We are seeking a dynamic and highly creative Brand & PR Manager to join the TrueMoney Cambodia team. This role will be pivotal in reshaping and communicating the TrueMoney brand to the Cambodian market. The ideal candidate should be a creative force with a passion for driving impactful change and delivering innovative brand messaging. As an extrovert with a bold vision, you will be at the forefront of our brand’s storytelling, developing communications and PR strategies that resonate with a diverse audience and position TrueMoney as a leader in the digital payment space.
Key Responsibilities:
- Develop and implement creative brand communication & PR strategies that align with TrueMoney’s mission and values.
- Lead the creation of compelling brand stories, from messaging to campaign execution, ensuring consistency across all touchpoints.
- Collaborate with internal teams (tech, business, product, finance) to produce engaging content that drives brand recognition and awareness.
- Manage public relations efforts, including media relations, press releases, and thought leadership articles to maintain a strong media presence.
- Drive the social media presence and ensure brand messaging is compelling and engaging across all platforms.
- Champion the TrueMoney brand internally and externally, advocating for new ideas and innovative approaches.
- Stay ahead of market trends and consumer insights to ensure TrueMoney remains relevant and influential in the Cambodian fintech space.
- Create and execute communication campaigns that challenge conventional norms and engage with the Cambodian youth, blue-collar workers, and other key segments.
- Monitor and analyze brand performance, adjusting communication strategies to improve brand perception and customer engagement.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- Proven experience (3-5 years) in brand communication or public relations, preferably within fintech, tech or beverage industries.
- A highly creative, results-driven individual with a strong ability to think outside the box.
- Strong verbal and written communication skills in both English and Khmer.
- Ability to build and maintain strong relationships with internal and external stakeholders.
- A proactive, highly extroverted personality, eager to drive brand change and innovation.
- Strong understanding of digital media and social platforms, with a keen eye for trends and content creation.
- A passion for digital transformation and an entrepreneurial mindset.
Why TrueMoney?
At TrueMoney Cambodia, we are on a mission to lead the financial revolution and make digital payments more accessible to everyone. Join a fast-paced, growing company where you can make a real impact and drive change in one of the most exciting industries in Cambodia. If you’re a creative, extroverted individual with the passion to drive bold brand initiatives, this is your opportunity to shine!